In Review

Technical Review

In Progress

LIVE

Should be tested

Main Roadmap

Clear display of price, discounts, and any promotional offers.

Pricing and offers

Laura Forster

If there is one thing that captures the attention of visitors once they land on a site, it is an good quality image (photo or visual) that represents the brand and or showcases the product. Bonus points if the visual supports the headline copy.

Visually attractive images in combination with supporting copy.

Joep Brenninkmeijer

By having a notification for usrs who return to the site and have items in the cart can help get them straight back into the purchase journey

Items in card returning user notificaiton

Alex Cox

Check if site meets the accessibility criteria

WCAG - Accessibility compliance

Mara Kympizi

For products that could be purchased recurringly, adding a subscription option can increase LTV and convenience for customers. (e.g. Amazon Subscribe &amp; Save)

Subscription services or recurring payment options

Kelly Wortham

I've had my fair share of working with complex products, and something that was always helpful was explaining how to use the product. This can be done by including a video/image explanation or even by dedicating a section to how it works.

Explanation of How it works

Gabriel Marçal

When your product has multiple variants, it would be ideal if when selecting a variant such as color, the image gallery automatically switches to the photo of the user's color selection.

[Image Gallery] Interactive Product Variants

MIHAI PALANTIN

Breadcrumbs that adapt based on user journey, not just the site hierarchy, so users can easily navigate back to previously viewed items.

Adaptive Breadcrumbs

A streamlined checkout process that minimizes steps to complete a purchase.

Single-Page Checkout

In the product image gallery, choose the most evocative product images attached by customers in their reviews and add them using a special badge such as "Real Image, Real Customer". In this way, the potential customer will be able to see exactly what your product looks like and how it can be used "in action", increasing motivation.By giving examples of the results, it's easier for a potential customer to imagine an outcome they could likely achieve.Additional resource: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://thedecisionlab.com/biases/availability-heuristic">https://thedecisionlab.com/biases/availability-heuristic</a>

[Product Images] Display Images from Customer Reviews

Clearly visible filter options on desktop help users refine product searches, improving their experience by reducing the time spent looking for specific items.

Visibility of filter options on desktop

CRO Benchmark

Displaying the cart summary at all times provides greater transparency and prevents users from suspecting that additional charges might be added when entering shipping details or selecting a specific payment method. This approach builds trust and ensures that users remain informed and confident throughout the entire checkout experience.

Never Lose the Cart Summary During the Entire Checkout Process

Sergio Simarro Villalba

Faster image load times improve user experience and decrease bounce rates. Users expect images to load quickly, and optimizing load times can significantly improve conversion rates.

Image load time

Breadcrumb availability is an important factor in reducing friction during the user journey. Breadcrumbs provide a clear path for users to understand where they are on a website and easily navigate back to previous pages. This helps reduce confusion and enhances the overall user experience by giving visitors a sense of control.

Breadcrumbs for easy navigation

Valentin Radu

Having a sorting feature for product reviews is crucial. It gives users the ability to easily find the most relevant feedback—whether they want to see the latest opinions or the highest-rated ones. This kind of control helps customers trust what they're reading and make decisions faster. By simplifying how users navigate reviews, you remove barriers, improve the overall experience, and ultimately boost conversion rates.

Is there a way to sort the product reviews

Pagination provides users with a sense of control over the content they’re viewing, while "Load More" can make the browsing experience feel endless. Both have their benefits, but pagination often leads to better structured navigation, reducing cognitive overload.

Pagination vs. Load More

On mobile, the add-to-cart always needs to stay visible. Details: When the user scrolls past the normal add-top-cart CTA to look for more product information, the CTA always need to be present on the screen to reduce the friction of adding to cart. A sticky add-to-cart CTA should be present at the bottom of the screen.

Sticky add-to-cart

Arthur

Product suggestions encourage users to explore more items, increasing average order value and enhancing the overall shopping experience.

Product suggestions (cross-sell/upsell)

Error messages showing up after the user has finished inputting data in the fieldReplacing long scrolling drop downs with other options (calendars, for example)Progress bar/steps

Optimized forms

Carmen Albisteanu

The ability to return to exact position in a product listing after viewing a PDP, ensures seamless shopping preventing frustration

Preserve user’s scroll position in listing when navigating back from PDP to listing

Visibility of product badges like "Sale" or "New" helps capture user attention and create urgency, leading to increased engagement and conversions.

Visibility of product badges (Sale, New, etc.)

Creating dedicated product categories for special times of the year, such as Black Friday, Halloween, Christmas, Summer, etc., allows users to easily focus on recommended products, giving them the impression that they are exploring a curated selection tailored to their needs. This strategic categorization enhances user experience by simplifying their search during key shopping periods.

Create Specific Categories for Special Seasons

Trust signals, like SSL badges and money-back guarantees, reassure users about the safety and reliability of their transaction, reducing friction and increasing the likelihood of conversion.

Trust signals like SSL badges and guarantees

When the product or product option (size, colour) is not in stock, offer the possibility to sign up for a restock alert. The CTA button changes to “notify me on restock” or similar, captures user e-mail and triggers an e-mail alert when the product is back in stock, with the purpose of reducing frustration and generating a conversion for that product.

Back in stock alert

Display on the Cart or Cart Drawer page, on mobile devices, depending on the visitor's mobile device, Google Pay for Android or Apple Pay for Apple. It can help the visitor to complete the order faster without going through Checkout.

Alternate Payment Methods on Mobile

Helpful autocomplete or related search suggestions.

Auto Suggestions

Notify customers about eligible offers that are about to reach based on their cart

Approaching call outs for offers

If the products you sell are more technical or have different characteristics, the product comparison may help users evaluate one choice. Make it clear, and easy to use, and suggest what to do after they start to add a product to the comparison list

Product Comparison

Rosario Toscano

Product images are among the most viewed and interacted with elements on a product page. Using at least one image as an opportunity to highlight key USPs and benefits (such as refund policies, delivery details, price guarantee, etc) provides an often-missed opportunity to overcome objections.

Include a product image listing key benefits/USPs

Paul Bryant

Reduces bounce rate and increases trust once a user lands on the page

Trust indicators above the fold like free shipping or secure checkout

Ram Potham

Displaying the return policy in the first screen reassures users about their post-purchase options, reducing hesitation and encouraging them to proceed with confidence.

Return policy visibility in the first screen

Clearly communicating when the product will be delivered helps set customer expectations, reducing uncertainty and making the buying decision easier. Knowing exactly when they will receive their order provides customers with reassurance.

Clarity of shipment details (estimated delivery times)

Displaying reviews for products provides social proof, which builds trust and increases the likelihood of purchase. Reviews help potential buyers feel confident in their decision, especially for high-consideration products.

Availability of product reviews

Clear and detailed product descriptions provide essential information to potential buyers, helping them understand the product better and increasing the chances of a sale.

Clear product descriptions

High contrast between the CTA and other elements makes it stand out, helping users quickly identify the desired action, which leads to increased click-through rates and conversions.

Contrast between CTA and other elements on the page

Complete product information, including details and specifications, helps users make informed decisions, reducing uncertainty and increasing conversion rates.

Completeness of product information (details, specs)

Clearly stating the savings for discounted products creates a sense of value and urgency, encouraging customers to take advantage of the deal, which can lead to higher conversions.

Clearly display savings for discounted products

A prominent search bar helps users find products quickly, improving usability and reducing frustration. This feature is especially critical for large catalogs.

Prominent search bar

Allowing users to save products to a favorites list makes it easier for them to return and complete their purchase later, improving the likelihood of conversion for undecided customers.

Option to save items to favorites

The presence of HTTPS ensures the security of user data, which is crucial for building trust. A secure website is more likely to convert visitors into customers.

Use of HTTPS for security

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