Many brands either fully manually merchandise their category pages or let a default sort order like all time bestsellers rank the items. This leaves a lot of money on the table. With more powerful Search and Merchandising vendors a wholly new and more performant approach is possible:
Using a blended real time units sold, SKU revenue, SKU availability, SKU Add-to-cart ratio and date added metrics boost
Applying segmentation for First Time Visitors seeing Bestsellers whereas Returning Customers saw New Items
Personalization Boost to rank high affinity items on the pages for each user higher
Expected uplift is up to 10% higher category page conversion rate
