Use Real Time SKU Performance - and Segmentation/Personalization - to merchandise Category Pages

Many brands either fully manually merchandise their category pages or let a default sort order like all time bestsellers rank the items. This leaves a lot of money on the table. With more powerful Search and Merchandising vendors a wholly new and more performant approach is possible:

• Using a blended real time units sold, SKU revenue, SKU availability, SKU Add-to-cart ratio and date added metrics boost

• Applying segmentation for First Time Visitors seeing Bestsellers whereas Returning Customers saw New Items 

• Personalization Boost to rank high affinity items on the pages for each user higher 

Expected uplift is up to 10% higher category page conversion rate