Trust is a key conversion element near CTA's

There are multiple types of CTA’s on an eCommerce site, not just “Shop Now” or Add to Cart”. To increase the click through of the CTA always include trust near the CTA; typically right under the CTA. The trust can be anything from trust badges to trust statements to reviews or testimonials. Each type of CTA should have relevant trust. For example, trust near a “Shop Now” could have a trust statement such at “Over NNN Shipped Every Day” or an “Add to Cart” could have a Return Policy.