Secondary text under the main CTA to reduce friction

Adding secondary text under the main CTA is a simple yet effective way to reduce friction, especially when the focus is there. The focus area for the human eyes is a circle of ±200×200 px - so that is a key area to optimize.
This secondary text can provide the reassurance customers need right at the critical moment of decision-making.

By addressing doubts or questions—such as mentioning free returns, secure checkout, or additional benefits—you make it easier for users to click that button with confidence.

This small addition can significantly reduce hesitation and drive conversions.