Search Bar Uses Increases Conversion

I've done another study with a brand with 50+ Products on the use of their search bar.

What we found is that when a user visits the site, they had a 1.1% of buying something when navigating around, but a 10.3% when using the search bar....

So.. we did something to help get more people searching...

We did a Scrolling typing marquee animation in the search bar... of the most common or recommended searches.

This not only brought attention to the search bar, but also spoon fed ideas of searches for products we wanted them to buy.

Overnight, site conversion TRIPLED...

Consider making this recommendation when search is not prominent or getting enough usage on large SKU stores.

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Status

In Review

Board

πŸ“¦ Product Page/Product Listing Page

Date

Over 1 year ago

Author

Adam Pivko

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