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Join the global community of experts and contribute your insights to build the first universal CRO benchmark. Your feedback will guide the creation of an AI-powered CRO audit tool, designed to optimize eCommerce websites and set industry standards.

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Personalization strategies can oftentimes touch only a small part of the site experience such as a single product recommendation on a PDP. Elite brands think in terms of entire custom funnels per Segment:<ul><li>Accompany the user with custom messaging across multiple pages from Landing Page all the way to Thank You Page </li><li>Belong to a VIP segment? Why not show a VIP hero banner and special offers along the way</li><li>Other valuable segments to leverage for Full Funnel Experiences are Lifecycle, Discount Affinity or Geo-Location as well as Category/Brand Affinity and Plus Size affinity.</li><li>Connect your onsite funnels to your email/SMS platform and continue the journey offsite</li></ul>Expected uplift is up to 100% higher CR for the specific segment.

Funnel Funnel Orchestration for Elite Brands

Jan Soerensen

CRO-benchmark

Funnel Funnel Orchestration for Elite Brands

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