Feature Rich, Benefit Poor Descriptions / Body Texts

People don't want to be SOLD, they want to be SOLVED.

Emphasize BENEFITS and END RESULTS, not the FEATURES and JOURNEY.

So often, SMBs call out some benefits, but they come AFTER each feature, and still miss the mark for why someone would buy a product.

Also often the case, big text heavy sections full of features, could easily be consolidated into a small infographic, or use iconography, or just bulleted list.

AI should identify these sections and propose alternatives.