Headlines are without a doubt, the first thing a new potential customer would read about a business./product/service on a page visit.
There are some GREAT (free) headline testing tools out there, that can help give some perspective on how the headline is likely to perform.
https://headlines.sharethrough.com/
https://www.aminstitute.com/headline/
Helping clients who use the AI audit tool to see how their headline scores, and potentially even providing more AI generated ones for inspiration or split-testing would be really beneficial.
